a brand,
maintained like a product.
honicon is an atlassian and it security consultancy from lüneburg, germany. since 2022 i have been their external design team – from the website to the visual language of blog and social media to trade fairs and merchandise. the mandate, freely translated: a coherent brand that grows along, instead of being reinvented for every occasion.
- external design team
- 2022
- web · blog & social · print & fairs
tools, not shop windows.
for honicon’s consulting offers i design and build stand-alone landing pages – custom frontends in their own theme. each page translates an offer that needs explaining, so the decisive questions are answered before the first call: what happens, in which order, at which price logic.
for that, the pages get building blocks brochures don’t have: a calculator that estimates the audit. a package chooser that recommends live. price tiers that explain the process along the way. design and code from one hand means: the layout can do exactly what the content needs – and nothing gets lost between draft and implementation.
complex things,
explained kindly.
it security is abstract: bsi standards, isms, air gaps, supply chains. for honicon’s blog and social media, a visual world of its own has been growing for years that makes these concepts tangible – recurring characters, an isometric world, metaphors that hold.
every asset sits precisely inside the brand: colours, shapes, tone. and still gets to tell a story – because an image you understand works longer than a headline you skim.
from mascot to process chart.
the same visual language holds when things get dense: the reference sheet for bsi standard 200-2 condenses the entire methodology – framework decision, six steps, three protection levels – onto one sheet. made to take along and pass on, set in the corporate design, legible down to the third level.
he has long since become a valuable team member for us.
five years, one hand.
that is the value of a long collaboration: decisions don’t have to be repeated, they carry. new offers, new channels, new formats find their place in the system – fast, consistent, without a run-up. functional, clean, with a character of its own. and filled with life.
you’d like something like this for your brand? tell me about it