matthäus kubitza – communication design
hi, my name is matthäus
i design brands, interfaces and print – with an IT background that makes them actually work
let's bring your ideas to life.
i specialize in the intersection of digital and analog. branding, ui/ux and print from one hand – designed as one system, so your brand looks and works the same everywhere your customers meet it.
one partner instead of three agencies: i think in systems, speak fluent developer and stay on board long after launch. browse some selected projects and see what that does for a brand.
what i do
branding & identity
logos, visual systems, guidelines. brands built like products – designed once, working everywhere, from business card to app store.
digital & ui/ux
websites, apps, interfaces. designed by someone who knows what happens to figma files after handover – and makes sure it's nothing bad.
print & packaging
editorial, packaging, signage. pixels are patient, paper is not – print gives you exactly one shot, so every detail is settled before it goes to press.
long-term partnership
no agency overhead, no rotating juniors. one person who knows your brand by heart and grows it with you – some clients have stayed since 2022.
index – selected work 2018–2026
kombu benrath
japanese bistro
2026
okay, this one's serious. kombu is my favorite neighborhood spot – food, service, vibes, all already perfect. so when they hired me to refresh their visual language, the question was: how do you improve on perfect? you don't.
you iterate. you take what's there, polish it, rearrange it so every piece pulls its weight – then add one new spice.
like a perfect meal.
zirkel.app
toolbox for urban co-design
2025
branding, website, and communication strategy for zirkel.app. the app that actually lets you decide when, how, and why changes happen in your area.
by connecting cities and citizens, zirkel.app enables real participation in urban planning, making previously convoluted processes more open and transparent for everyone.
sparrow
skincare and wellness platform
2025
branding and visual identity for sparrow – fitting, because sparrow is all about identity: what makes you you, and what helps you thrive.
the digital platform creates a space where people from diverse backgrounds can share knowledge and experiences about which skincare and wellness products truly work for them.
learn more soon
whonit
realtime ticket activity checker
2024
better teamwork, better connection, better synergy. the activity checker app by honidev helps teams to stay in touch and avoid frustrations when working together on jira projects.
i got to equip whonit with its branding, website and visuals so that the helpful little tool is not only a blast to use but also fun to look at.
i am based in düsseldorf, germany, where i studied communication design at peter behrens school of art and before that, computer science at heinrich heine universität düsseldorf.
freilaaand
creative & marketing agency
2024
every once in a while you got to think about yourself. this project is one of those times. when finished this brainchild of lavvell gmbh and myself will serve as a blueprint of what we believe a modular creative agency of the future should entail:
artistry, agility & alliance
no more creative cages
only freilaaand
RÅ
bioactive sulforaphane capsules
2024
sulforaphane is the new vitamins! but that's easier said than done. pure food norway's newest product is developed to the absolute highest standards – this is not your average whitelabel supplement.
so of course it needed a visual language that stands out and still encapsulates (pun intended) its commitment to quality, nature, science and pure food norway's deep norwegian heritage.
good design lives somewhere in
between principle and pragmatism.
martin theunissen
business training & it consulting
2024
good leadership is what might make or break a team, product or even company. nobody understands this better than martin theunissen. sharing his wealth of experience and expertise his own brand identity needed to reflect his values:
the successful journey to summit
consists of constant improvement
– martin theunissen
wohnprojekt hospitalstraße
communal-residence hospitalstreet
2023
branding for housing project in düsseldorf, germany. space for living, working and playing together rather than on our own, a project that provides four brand new residential buildings to over 60 families, may they be big or small. gardens, playgrounds and communal spaces create the framework for what is most important, people connecting and creating their community.
honicon gmbh
digitalisation specialist
2022 – ongoing
data and information, and a lot of it, is what digitalization specialist honicon from lüneburg in northern germany deals with every day. to visualize and communicate some of its complexity i came in in early 2022 and have stayed as an external team-member since then.
honicon as a client is not only an example for how varied design-work can be but also what can be accomplished in a prosperous long-term relationship between client and designer.
design takes itself very seriously – it could benefit from a little humor.
zeitgeister
augmented reality wristwatch
2022
zeitgeister (time-spirits) is an experimental project which resulted in a 3d printed augmented reality wristwatch, that when activated, will show a different animation to the user depending on the time of day.
the project was realized during my studies under ruohan wang at peter behrens school of arts.
some projects are less pragmatic than others, which does not mean that they don't serve a purpose. they are like a creative workout, getting fit and learning new techniques which later can be applied to projects is an important way for me to keep up with trends, tools and technologies.
hoffmann energielösungen
sustainable home energy
2023
"do it yourself" can seem easier said than done when it comes to sustainable energy. but hoffmann energielösungen makes building your own, sustainable, at-home energy-supply actually straightforward and realistic.
so i supplied them with a visual identity that is the same thing, straightforward, realistic and a ray of sunshine in an otherwise all too complicated space.
learn more (coming soon)
selected clients & collaborators
- honicon gmbh
- appinio
- bias interactive
- pure food norway
- lavvell gmbh
- zirkel.app
- martin theunissen
- hoffmann energielösungen
- creacando
- kombu benrath
where my own expertise ends i am glad to be able to lean on my network of specialists in a number of fields.
be it advanced programming, strategy, market research or seo. me and my clients can count on my tried and tested partners to complete their project.
lavvell represents a comprehensive product development partner whose expertise seamlessly complements my own. together, we can deliver top-tier go-to-market strategies for our clients. our holistic approach encompasses everything from design and social media to logistics, ensuring swift delivery and high quality outcomes.
collaboration with
lavvell gmbh
house of steam
illustrated towels with ar
2022
house of steam is an experimental project which plays with the idea of water, its shapes and its movements. resulting in a series of large illustrated towels with built in ar-animations.
the project was realized during my studies under ruohan wang at peter behrens school of arts.
creacando
creative diy-boxes
2021
remember covid? i try not to. but one thing that stuck was the absolute boredom once you couldn't leave the house. in that moment creacando came along to do something about that.
creative diy-boxes, planned and packed with care that promise a break from monotony, even now that covid's gone. fun branding-project for fun people that came out of a not-so-fun time.
some of these logos i got paid $30.000 - $100.000 for, and thats awesome,
some of the work i did for friends, i got paid a burrito, still it came from the heart
aaron draplin, draplin design company
senseblock
game mechanics in the real world
2019
what if "ifttt" but in "irl"? ... what?
what if "if that then this" but for the real world. ... oh!
senseblock by bias interactive delivers computer game mechanics in the real world: so if i pick up this item then this door opens and i can continue to the next level.
a truly out of this world concept that deserves an out of this world branding.
appinio
market research platform
2018 - 2019
opinions matter, and there are a lot of opinions out there.
appinio helps to make sense of all the chatter and the noise with lightning quick market research within minutes.
i on the other hand helped appinio to make a good first impression, with a new line of marketing material, merchandise and print-designs.
maybe not within minutes, but still pretty quickly!
more is in the making. this page grows with every project.
designer with an it background
i studied computer science at heinrich heine universität and communication design at peter behrens school of art – there's a reason for that: i like beautiful things that work properly.
since 2018 i've been designing for startups, mittelstand and cultural projects – often as an embedded, external team member rather than a distant supplier. based in düsseldorf, working wherever good ideas need shape.
